Most of what gets marketed as "sustainable" or "responsible" travel amounts to a few visible gestures — reusable water bottles, a note about not changing towels daily, a mention of "supporting local communities" without much specificity about how. A genuinely responsible model tends to be less photogenic than that: it shows up in how soil is treated, where food comes from, and how many guests a property is willing to turn away in order to stay small.

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